The 51th Edition of COSMOPROF Worldwide Bolonia was held from 15th to 18th March; it is the leading world event for the professional beauty sector and an international platform for the cosmetics and welfare industry. This fair has an exhibition area of over 90,000 square metres and as many as 2,822 exhibitors in sectors such as perfumery and cosmetics or natural health.
Once again this year the Grupo Romar took part in the Perfumery and Cosmetics pavilion with an exhibition area of 45 square metres which drew visitors’ attention. The perfect combination of light-coloured wood, white structures, and warm lighting created a welcoming modern space that emphasised the brands and the product range. Moreover, the space served as the venue for the celebration of the 50th anniversary of the Grupo Romar in the sector and the recent 2018 Prize for the Product of the Year.
This location contained a representation of the whole range of its own hygiene and cosmetics brands AMALFI, AGRADO, and SAIRO. As novelties AGRADO presented the Colur Therapy hair care line (with shampoo, conditioner cream, and hair mask), the Trendy Bubbles bath and shower gel line with original aromas (wild honey, nutty coconut, sweet strawberries, and fresh melon), and the Solar Dry Mist and After Sun in Aerosol line. For its part SAIRO presented the new Expertise hair care line (4 specialised shampoos) which will be available shortly.
This edition of COSMOPROF attracted some 250,000 visitors interested in the world of perfumery and cosmetics. The company is very satisfied with the great success of its own brands among visitors from all over the world as this represents a step forward in its internationalisation process.
We invite you to visit our YouTube channel, where you will find a Cosmoprof Italia video including an interview with the International Director of the Grupo Romar, Nacho Catalán.